Frontline - The Persuaders

I believe narrowcasting is going to be the next big wave of advertising. As more and more people are connecting to the internet and we move deeper into the DVR/TiVo age, broadcast commercials are becoming less and less relevant. I know that narrowcast advertising does tend to work better on me. Narrowcasting on the internet would be like receiving Field&Stream or the Cabela's catalogue. Throw in the occasional Mac accessory list, maybe some cameras (still and video) and accessories and the avertisers have me cornered. I like all those things - that's what I spend my money on. Narrowcasting has the potential to drive new sales in every sector.