Response to Ganlai "Web 2.0"

Although Ganlai isn't a "Web 2.0" supporter, I like the direction he takes when dealing with the original article. Big Media was "losing" to these new, user-generated media outlets and it can be argued that they still are. But I believe that Big Media is beginning to take advantage of the Web 2.0 culture. How many sports writers now have dedicated blogs following a favorite team in the NFL, NBA or MLB? These writers track every move the front offices make and analyze how that will help or hinder their teams. One of the newer outlets I found is ustream.tv. It offers free streaming web video service as long as you've got a camera you can run directly through a computer and have internet access. Videos saved onto their server that get the most plays and air time are from affiliates of major news outlets. Because Big Media is expanding into the web 2.0 culture it has become "just a thing" as Ganlai puts it.